The Quiet Reframing of DEI, and What Comes Next

On March 26, Donald Trump signed an executive order targeting diversity, equity, and inclusion in federal contracting.The real shift happened before that.In June 2023, the Supreme Court of the United States ended the use of race in college admissions. The ruling was...

‘Skibidi’ and the Language of Generation Alpha

“Skibidi.” While researching Generation Alpha for my book, I started hearing that word everywhere online. It showed up on TikTok, YouTube, gaming streams, and group chats. The term comes from the viral YouTube meme series Skibidi Toilet and is usually used by kids to...

Multicultural Marketing in a Fragmented America

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...