David R. Morse regularly writes about market research trends and multicultural marketing for publications including HuffPost, AdAge, Quirks, Hispanic Ad, and Retail Wire. Following is a list of his published articles in reverse chronological order:
2019 - Present
BEQPride Magazine: LGBTQ Marketing and Changing Times
Business Equality Magazine
September 21, 2021
The changing multicultural marketing landscape
Journal of Cultural Marketing Strategy
Volume 6 / Number 1 / Spring 2021, pp. 39-44(6)
A qualitative dive into Mexico’s LGBTQ communities
June 1, 2019
Divided We Stand: Part Three – Hispanic Americans
HispanicAd.com, October 6, 2017
Ali v Simpson: A Tale of Two (Black) Sports Icons
LinkedIn.com, June 21, 2016
Will Millennials Switch from Sanders to Trump?
LinkedIn.com, May 30, 2016
Smoked Out: Minorities Avoid the Legal Cannabis Industry
LinkedIn.com, April 19, 2016
Why Are Many Black Voters Not “Feeling the Bern”?
LinkedIn.com, March 10, 2016
The Latino Vote: Surprising Sentiments on Issues and Candidates
LinkedIn.com, February 18, 2016
Race In America 2016: White Resentment Reigns
LinkedIn.com, January 13, 2016
Springtime For Trump
LinkedIn.com, December 9, 2015
How to Turn a Purple State Blue? Pass Anti-Immigrant Laws.
LinkedIn.com, November 29, 2015
Comprehensive Immigration Reform? Maybe in 2017
LinkedIn.com, October 18, 2015
Too Latino or Not Latino Enough?
LinkedIn.com, September 29, 2015
The Second Great Shift
LinkedIn.com, September 3, 2015
The GOP’s New Latino Problem: Trump
LinkedIn.com, August 29, 2015
Why Do Conservatives Hate Talking About Race?
LinkedIn.com, August 8, 2015
He Goes Where No President Has Gone Before
LinkedIn.com, July 29, 2015
LinkedIn.com, July 1, 2015
Affirmations of a Gay Marketer
LinkedIn.com, June 26, 2015
On Charleston, Willful Ignorance and History
LinkedIn.com, June 23, 2015
Being Gay and Mainstream
LinkedIn.com, June 3, 2015
Why We Can Expect More Baltimores
LinkedIn.com, May 15, 2015
Will We Ever Ask The Right Questions About Race?
LinkedIn.com, April 30, 2015
Requiem for the Total Market: We Hardly Knew Thee
LinkedIn.com, April 28, 2015
Multi-ethnic models in advertising: universal appeal without alienation? [INSIGHT]
HispanicAd.com, September 10, 2014
Coca-Cola’s Super Bowl Controversy Shows the Risks of Going Total Market
AdAge, February 7, 2014
Barneys, Macy’s and Exclusivity in Marketing
AdAge, November 11, 2013
A Message for Marketers from Miss America
AdAge, October 2, 2013
How Ready Is America Really for Gay-Themed Advertising?
AdAge, June 12, 2013
Don’t Be Fooled by Obama’s Victory: Sharp Racial Divisions Persist
AdAge, March 19, 2013
In a Culture of Mass Shootings, the Ad Industry Shares the Blame
AdAge, January 3, 2013
An Anti-Obama, Anti-Gay Marriage Ad on BET?
AdAge, November 2, 2012
Why race still matters when marketing to African-Americans
Quirks, February 2012
Understanding the Latina shopper
Quirks, January 2011
How to boost your multicultural intelligence
Quirks, April 2010
As people, and as consumers, many Asian-Americans must balance the demands of two cultures
Quirks, June 2008
BrainTrust Query: Why are we missing when it comes to Hispanic marketing?
RetailWire, January 31, 2008
‘George Lopez’ – More than Just a Show.
HispanicAd.com, April 21, 2007
Race Matters in Advertising
RetailWire, June 15, 2006
Gay Ads with Gay Content on the Rise
RetailWire, May 16, 2006
Where’s The Bling?
RetailWire, March 29, 2006
The Color of Money
RetailWire, August 12, 2005
A Tale of Two Languages
RetailWire, July 29, 2005
It’s a Man’s World
RetailWire, March 30, 2005
Keeping it Real; Jewish Style
RetailWire, March 9, 2005
What Would Jesus Buy?
RetailWire, February 9, 2005
Bridging the Digital Divide?
RetailWire, August 19, 2004
RetailWire, June 2, 2004
Panel data identifies Hispanic marketing opportunities
Quirks, April 2000