Published Articles

David R. Morse regularly writes about market research trends and multicultural marketing for publications including HuffPost, AdAge, Quirks, Hispanic Ad, and Retail Wire. Following is a list of his published articles in reverse chronological order:

2019 - Present

BEQPride Magazine: LGBTQ Marketing and Changing Times
Business Equality Magazine
September 21, 2021

The changing multicultural marketing landscape
Journal of Cultural Marketing Strategy
Volume 6 / Number 1 / Spring 2021, pp. 39-44(6)

A qualitative dive into Mexico’s LGBTQ communities
June 1, 2019


Marketing in a Divided America
HuffPost and, December 22, 2017

“Divided We Stand”: Where Are We Now? Where Are We Going? and, November 3, 2017

After Being With My Partner For 28 Years, I’m Getting Married In The Morning
HuffPost, November 2, 2017
Also published on, November 10, 2017

“Divided We Stand”: Race and the U.S. Census and, October 27, 2017

“Divided We Stand”: Race and Science and, October 20, 2017

“Divided We Stand”: Asian American and, October 13, 2017

Divided We Stand: Part Three – Hispanic Americans, October 6, 2017

“Divided We Stand”: African Americans and, September 29, 2017

“Divided We Stand”: White Americans and, September 22, 2017

“Divided We Stand”: Introduction and, September 15, 2017

Pride, Prejudice, And The Rainbow Flag
HuffPost, June 29, 2017
Also published on, June 30, 2017

Has LGBTQ Pride Lost Its Way?
HuffPost and, June 2, 2017

Is Multicultural Marketing Dead? Hardly!!
HuffPost and, May 21, 2017
Also published on, May 25, 2017

Rolling Back The Clock In 100 Days: Trump And LGBTQ Rights
HuffPost and, April 27, 2017

Teaching the World to Jeer in Perfect Harmony, April 11, 2017
Also published on, April 10, 2017

Budweiser, Take A Stand!
HuffPost, February 6, 2017
Also published on, February 5, 2017

Multicultural Marketing: Not For The Wishy-Washy
HuffPost and, January 3, 2017


Trump’s Antigay Cabinet and LGBTQ Rights
HuffPost and, December 10, 2016

Whitesplaining The Election
HuffPost and, November 16, 2016

Hey, Fox News: It’s NOT Okay To Mock Asian Americans
HuffPost and, October 11, 2016

The Mainstreaming of Gay Culture
HuffPost, August 5, 2016
Also published on, August 14, 2016

Using social media to understand Hispanic consumers
Quirks, August 2016
Also published on, August 22, 2016

Let’s Stand Together for Equality
HuffPost and, July 20, 2016

Ali v Simpson: A Tale of Two (Black) Sports Icons, June 21, 2016

Millennials May Not Be As Progressive As You Think and, June 7, 2016

Will Millennials Switch from Sanders to Trump?, May 30, 2016

What Race Are Hispanics? [INSIGHT]
HispanicAd, and, May 3, 2016

Smoked Out: Minorities Avoid the Legal Cannabis Industry, April 19, 2016

Why Are Many Black Voters Not “Feeling the Bern”?, March 10, 2016

The Latino Vote: Surprising Sentiments on Issues and Candidates, February 18, 2016

Race In America 2016: White Resentment Reigns, January 13, 2016


Springtime For Trump, December 9, 2015

How to Turn a Purple State Blue? Pass Anti-Immigrant Laws., November 29, 2015

Comprehensive Immigration Reform? Maybe in 2017, October 18, 2015

Too Latino or Not Latino Enough?, September 29, 2015

The Second Great Shift, September 3, 2015

The GOP’s New Latino Problem: Trump, August 29, 2015

Why Do Conservatives Hate Talking About Race?, August 8, 2015

He Goes Where No President Has Gone Before, July 29, 2015

Beyond Marriage, July 1, 2015

Affirmations of a Gay Marketer, June 26, 2015

On Charleston, Willful Ignorance and History, June 23, 2015

America, Hispanics, and Multicultural Marketing [INSIGHT] and, June 16, 2015

Being Gay and Mainstream, June 3, 2015

Why We Can Expect More Baltimores, May 15, 2015

Will We Ever Ask The Right Questions About Race?, April 30, 2015

Requiem for the Total Market: We Hardly Knew Thee, April 28, 2015


Multi-ethnic models in advertising: universal appeal without alienation? [INSIGHT], September 10, 2014

Coca-Cola’s Super Bowl Controversy Shows the Risks of Going Total Market
AdAge, February 7, 2014

Barneys, Macy’s and Exclusivity in Marketing
AdAge, November 11, 2013

A Message for Marketers from Miss America
AdAge, October 2, 2013

How Ready Is America Really for Gay-Themed Advertising?
AdAge, June 12, 2013

Don’t Be Fooled by Obama’s Victory: Sharp Racial Divisions Persist
AdAge, March 19, 2013

In a Culture of Mass Shootings, the Ad Industry Shares the Blame
AdAge, January 3, 2013

An Anti-Obama, Anti-Gay Marriage Ad on BET?
AdAge, November 2, 2012

Why race still matters when marketing to African-Americans
Quirks, February 2012

Understanding the Latina shopper
Quirks, January 2011

How to boost your multicultural intelligence
Quirks, April 2010

Before 2010

As people, and as consumers, many Asian-Americans must balance the demands of two cultures
Quirks, June 2008

BrainTrust Query: Why are we missing when it comes to Hispanic marketing?
RetailWire, January 31, 2008

‘George Lopez’ – More than Just a Show., April 21, 2007

Race Matters in Advertising
RetailWire, June 15, 2006

Gay Ads with Gay Content on the Rise
RetailWire, May 16, 2006

Where’s The Bling?
RetailWire, March 29, 2006

The Color of Money
RetailWire, August 12, 2005

A Tale of Two Languages
RetailWire, July 29, 2005

It’s a Man’s World
RetailWire, March 30, 2005

Keeping it Real; Jewish Style
RetailWire, March 9, 2005

What Would Jesus Buy?
RetailWire, February 9, 2005

Bridging the Digital Divide?
RetailWire, August 19, 2004

Avanza’s Retreat
RetailWire, June 2, 2004

Panel data identifies Hispanic marketing opportunities
Quirks, April 2000

Click here for Multicultural Intelligence

An American Legacy: Racism, Nativism and White Supremacy

Click here for An American Legacy

Click here for Henry Kissinger and the Yom Kipper War