Multicultural Intelligence 2nd Edition

Download a free sample chapter from David’s book

Market Research

David Morse has worked with many Fortune 500 clients including PepsiCo, Wells Fargo, P&G, Walt Disney, Anthem, BestBuy, Campbell’s, CitiBank, General Mills, General Motors, State Farm, Target, Toyota, Unilever, and Verizon…

Speaking & Teaching

David R. Morse is a seasoned public speaker, presenting his market research insights about multicultural audiences, especially as it relates to how ethnic Americans are rewriting the rules of the marketplace…

My Books

Check out my three books – Multicultural Intelligence, Divided We Stand, & Kissinger and the Yom Kippur War
 

David R. Morse is an author, market research expert, speaker, and teacher focusing on the Hispanic, LGBTQ, African American, and Asian American markets. Previously, he served as CEO of New American Dimensions, a multicultural market research company. 

 

Multicultural Marketing in a Fragmented America

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...

The Quiet Reframing of DEI, and What Comes Next

On March 26, Donald Trump signed an executive order targeting diversity, equity, and inclusion in federal contracting.The real shift happened before that.In June 2023, the Supreme Court of the United States ended the use of race in college admissions. The ruling was...

‘Skibidi’ and the Language of Generation Alpha

“Skibidi.” While researching Generation Alpha for my book, I started hearing that word everywhere online. It showed up on TikTok, YouTube, gaming streams, and group chats. The term comes from the viral YouTube meme series Skibidi Toilet and is usually used by kids to...

Despite the Present Moment, Generation Alpha Gives Me Hope

The present moment in America feels dark.The United States is now engaged in a military confrontation with Iran, unfolding in a political atmosphere increasingly shaped by the language of aggression and strength. At home, the release of documents connected to Jeffrey...

Voices from the Margins: A Qualitative Dive into Mexico’s LGBTQ Communities

In recent years, Mexico has been decidedly progressive in its efforts to combat discrimination and hate crimes on the basis of sexual orientation and gender identity.  A recent study by political scientist Caroline Beer concludes that Mexico is more progressive...