Multicultural Marketing in a Fragmented America

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...

On racial misperceptions and the American dream

There’s a fascinating study out of Yale University that shows Americans vastly under-estimate inequality in the U.S., particularly racial disparities. They estimated that Black Americans are 80% as wealthy as White Americans. In fact,...

Why is the U.S. Hispanic suicide rate so low?

There is some good news and bad news about suicides in the U.S. Across the country, suicides have increased nearly 30 percent since the turn of the century. That’s the bad news.  But there’s good news for Hispanics, at least in...

Moving beyond stereotypes, Latino edition

We’re always happy to report on multicultural research that someone else has done, especially when they’ve done it right. That is, a report that’s not just strung together observations and assumptions. Gabriel Acevedo, sociology professor at St....

Identity crisis in American politics

Here we are on the cusp of the 2018 midterm election, and the closing arguments of each party have offered a stark contrast. In short, the Republicans, led by, and I would say eclipsed by, the occupant in the White House, are running on fear. Specifically, of the...