Press Coverage of David

The media has often interviewed David R. Morse as an expert on multicultural market research and marketing. Following is a sample of where he has been featured:

After Riding a Wave of Growth in Latino Consumers, This Ad Agency’s Job Just Got Harder
Los Angeles Times, January 26, 2017

The Lust for Latino Lucre
The Economist, May 11, 2013

The Most Wanted Gun in America
The New York Times, February 2, 2013

From ABC News and Univision, an English-Language Channel for Hispanics
The New York Times, May 7, 2012

Markets Tailored to Tastes of Hispanics Expand
San Diego Business Journal (page 5), April 11, 2011

Life in Spanglish for California’s Young Latinos
BBC News, June 9, 2010

Latino-Grocery Boom Likely to Slow as Second-Generation Shoppers Surge
The Denver Post, March 10, 2010

Africans an Emerging Immigrant Market Segment
AdWeek, May 11, 2009

Muslim Women Keep Faith and Enjoy Water Sports in Style
Lincoln Journal Star / Associated Press, Feb 23, 2007

Young Latinos Say Yes, Not Sí, to Media
Los Angeles Daily News / Associated Press, March 10, 2006

Hip-Hop Generation Has $500B Spending Power
New York Post, March 2, 2006

Beef Industry Courts Latinos
Los Angeles Daily News, June 18, 2006

What Happened to Bubba?
Convenience Store News, October 16, 2004

Advertisers Slip into Spanish
The Christian Science Monitor, June 2, 2003

Firms Try to Reach Misunderstood Asian Market / Thoughtful Efforts Produce Rich Rewards
SF Gate, April 25, 2002

Watch an interview with David on NGLC’s #TotalMarketTalk here: