Market Research

Hi, I’m David Morse. I served as CEO of New American Dimensions, a multicultural market research company, which I founded in 2003 to elevate corporate America’s ideas and notions about multicultural consumers.

While at New American Dimensions, I worked with Fortune 500 clients including PepsiCo, Wells Fargo, P&G, the Walt Disney Company, Anthem, BestBuy, Campbell’s, Citibank, Del Monte, Frito Lay, General Mills, General Motors, GlaxoSmithKline, The Home Depot, KFC, Lowe’s, MTV, State Farm, Target, Toyota, Unilever, Verizon, and VISA.

In addition to my work in market research, I have worked on a number of other projects. I produced the Gospel album, “Thankful,” by my friend Cynthia Simons in 2012. We became friends while working together at American Honda Motor Co. Over the years, we have become more like family.

Here you can see me (in the suit) with the cast of the official music video for “I Am God” from Cynthia Simons’ debut album “Thankful.”

And here you can see the official music video for “I Am God”: