by David R. Morse
Robert Kennedy, building a Rainbow Coalition Tuesday was the 50th anniversary of the assassination of Robert Kennedy in Los Angeles, minutes after he was projected to win the California primary and was – maybe, we’ll never know – on a path to securing the Democratic...
by David R. Morse
This article first appeared on HuffPost and LinkedIn. When I got into the business of multicultural marketing, at the turn of the millennium, the need to target multicultural segments seemed like a no-brainer. In the 2000 census, Hispanics surpassed blacks as the...
by David R. Morse
This article first appeared on HuffPost, LinkedIn and HispanicAd.com. An article this month in the Financial Times, “Advertisers Pull Back from Targeting U.S. Latinos,” quotes Linda Lane Gonzalez, President of the Association of Hispanic Advertising...
by David R. Morse
This article first appeared on HispanicAd.com and LinkedIn. By now you’ve heard about the floridly tone deaf Pepsi ad. You know, the almost three minute ad, what Pepsi called a mini movie, where, at the end of a multicultural protest – about something – the young...
by David R. Morse
This article first appeared on HuffPost and LinkedIn.com. The words “multicultural” and “diversity,” to many progressives – and until November 8, almost all marketers – have had a positive connotation. These terms have been very often used as shorthand for, if you...
