Multicultural Marketing in a Fragmented America

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...

Moving beyond stereotypes, Latino edition

We’re always happy to report on multicultural research that someone else has done, especially when they’ve done it right. That is, a report that’s not just strung together observations and assumptions. Gabriel Acevedo, sociology professor at St....