Multicultural Marketing in a Fragmented America

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...

Marketing in a Divided America

This article first appeared on HuffPost and LinkedIn. When I got into the business of multicultural marketing, at the turn of the millennium, the need to target multicultural segments seemed like a no-brainer. In the 2000 census, Hispanics surpassed blacks as the...

Is Multicultural Marketing Dead? Hardly!

This article first appeared on HuffPost, LinkedIn and HispanicAd.com. An article this month in the Financial Times, “Advertisers Pull Back from Targeting U.S. Latinos,” quotes Linda Lane Gonzalez, President of the Association of Hispanic Advertising...