by David R. Morse
This article first appeared on HuffPost, LinkedIn and HispanicAd.com. An article this month in the Financial Times, “Advertisers Pull Back from Targeting U.S. Latinos,” quotes Linda Lane Gonzalez, President of the Association of Hispanic Advertising...
by David R. Morse
This article first appeared on HispanicAd.com and LinkedIn. By now you’ve heard about the floridly tone deaf Pepsi ad. You know, the almost three minute ad, what Pepsi called a mini movie, where, at the end of a multicultural protest – about something – the young...
by David R. Morse
This article first appeared on HuffPost and LinkedIn. Every year during the Super Bowl, millions of Americans, nachos in hand, will groan at the TV screen, sometimes because their favored team fumbles, and other times because the commercial was too mawkish, or dumb,...
