Speaking & Workshops
David R. Morse is a seasoned public speaker, presenting his market research insights about multicultural audiences, especially as it relates to how ethnic Americans are rewriting the rules of the marketplace. Morse has presented at numerous companies including Campbell’s, Cox Communications, Del Monte, General Mills, Johnson & Johnson, Kraft, The New York Times, Nike, PepsiCo, TJX Companies, Walmart, and Walt Disney Company.
In addition, numerous conferences and trade associations have invited Morse to present including the Food Marketing Institute, The National Confectioner’s Association, Market Research Association, Advertising Research Foundation, Nielsen 360, Cable Advertising Bureau, and LATISM.
Morse has taught Consumer Market Research at UCLA Extension since May 2014. In addition, he teaches international marketing at University of La Verne as an adjunct professor. Other universities have invited him to share his experiences as a guest lecturer including George Mason University’s School of Business, Florida State University, University of Arkansas, and Metro State University.
David’s speaking subjects include:
1. Multicultural Intelligence
2. Racism in America
3. Diversity and inclusion
4. The intersection of race/ethnicity and marketing
5. Best practices for marketing to:
a. African Americans
c. Asian Americans
d. LGBT Americans
e. African immigrants
g. Baby Boomers
His teaching subjects include:
1. Consumer market research
2. Global marketing
Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity and Sexual Orientation.
Watch David Morse here presenting at the 21st Annual Multicultural Marketing Conference:
David Morse at left with Vicente Fox, the former President of Mexico, along with colleague Rick Aguilar.
David Morse with PITBULL, the rapper, singer, actor and record producer.