Published Articles

David R. Morse regularly writes about market research trends and multicultural marketing for publications including HuffPost, AdAge, Quirks, Hispanic Ad, and Retail Wire. Following is a list of his published articles in reverse chronological order:
2017

Marketing in a Divided America
HuffPost and LinkedIn.com, December 22, 2017

“Divided We Stand”: Where Are We Now? Where Are We Going?
HispanicAd.com and LinkedIn.com, November 3, 2017

After Being With My Partner For 28 Years, I’m Getting Married In The Morning
HuffPost, November 2, 2017
Also published on HispanicAd.com, November 10, 2017

“Divided We Stand”: Race and the U.S. Census
HispanicAd.com and LinkedIn.com, October 27, 2017

“Divided We Stand”: Race and Science
HispanicAd.com and LinkedIn.com, October 20, 2017

“Divided We Stand”: Asian American
HispanicAd.com and LinkedIn.com, October 13, 2017

Divided We Stand: Part Three – Hispanic Americans
HispanicAd.com, October 6, 2017

“Divided We Stand”: African Americans
HispanicAd.com and LinkedIn.com, September 29, 2017

“Divided We Stand”: White Americans
HispanicAd.com and LinkedIn.com, September 22, 2017

“Divided We Stand”: Introduction
HispanicAd.com and LinkedIn.com, September 15, 2017

Pride, Prejudice, And The Rainbow Flag
HuffPost, June 29, 2017
Also published on LinkedIn.com, June 30, 2017

Has LGBTQ Pride Lost Its Way?
HuffPost and LinkedIn.com, June 2, 2017

Is Multicultural Marketing Dead? Hardly!!
HuffPost and LinkedIn.com, May 21, 2017
Also published on HispanicAd.com, May 25, 2017

Rolling Back The Clock In 100 Days: Trump And LGBTQ Rights
HuffPost and LinkedIn.com, April 27, 2017

Teaching the World to Jeer in Perfect Harmony
HispanicAd.com, April 11, 2017
Also published on LinkedIn.com, April 10, 2017

Budweiser, Take A Stand!
HuffPost, February 6, 2017
Also published on LinkedIn.com, February 5, 2017

Multicultural Marketing: Not For The Wishy-Washy
HuffPost and LinkedIn.com, January 3, 2017

2016
Trump’s Antigay Cabinet and LGBTQ Rights
HuffPost and LinkedIn.com, December 10, 2016

Whitesplaining The Election
HuffPost and LinkedIn.com, November 16, 2016

Hey, Fox News: It’s NOT Okay To Mock Asian Americans
HuffPost and LinkedIn.com, October 11, 2016

The Mainstreaming of Gay Culture
HuffPost, August 5, 2016
Also published on LinkedIn.com, August 14, 2016

Using social media to understand Hispanic consumers
Quirks, August 2016
Also published on LinkedIn.com, August 22, 2016

Let’s Stand Together for Equality
HuffPost and LinkedIn.com, July 20, 2016

Ali v Simpson: A Tale of Two (Black) Sports Icons
LinkedIn.com, June 21, 2016

Millennials May Not Be As Progressive As You Think
HispanicAd.com and LinkedIn.com, June 7, 2016

Will Millennials Switch from Sanders to Trump?
LinkedIn.com, May 30, 2016

What Race Are Hispanics? [INSIGHT]
HispanicAd, and LinkedIn.com, May 3, 2016

Smoked Out: Minorities Avoid the Legal Cannabis Industry
LinkedIn.com, April 19, 2016

Why Are Many Black Voters Not “Feeling the Bern”?
LinkedIn.com, March 10, 2016

The Latino Vote: Surprising Sentiments on Issues and Candidates
LinkedIn.com, February 18, 2016

Race In America 2016: White Resentment Reigns
LinkedIn.com, January 13, 2016

2015
Springtime For Trump
LinkedIn.com, December 9, 2015

How to Turn a Purple State Blue? Pass Anti-Immigrant Laws.
LinkedIn.com, November 29, 2015

Comprehensive Immigration Reform? Maybe in 2017
LinkedIn.com, October 18, 2015

Too Latino or Not Latino Enough?
LinkedIn.com, September 29, 2015

The Second Great Shift
LinkedIn.com, September 3, 2015

The GOP’s New Latino Problem: Trump
LinkedIn.com, August 29, 2015

Why Do Conservatives Hate Talking About Race?
LinkedIn.com, August 8, 2015

He Goes Where No President Has Gone Before
LinkedIn.com, July 29, 2015

Beyond Marriage
LinkedIn.com, July 1, 2015

Affirmations of a Gay Marketer
LinkedIn.com, June 26, 2015

On Charleston, Willful Ignorance and History
LinkedIn.com, June 23, 2015

America, Hispanics, and Multicultural Marketing [INSIGHT]
HispanicAd.com and LinkedIn.com, June 16, 2015

Being Gay and Mainstream
LinkedIn.com, June 3, 2015

Why We Can Expect More Baltimores
LinkedIn.com, May 15, 2015

Will We Ever Ask The Right Questions About Race?
LinkedIn.com, April 30, 2015

Requiem for the Total Market: We Hardly Knew Thee
LinkedIn.com, April 28, 2015

2010-2014
Multi-ethnic models in advertising: universal appeal without alienation? [INSIGHT]
HispanicAd.com, September 10, 2014

Coca-Cola’s Super Bowl Controversy Shows the Risks of Going Total Market
AdAge, February 7, 2014

Barneys, Macy’s and Exclusivity in Marketing
AdAge, November 11, 2013

A Message for Marketers from Miss America
AdAge, October 2, 2013

How Ready Is America Really for Gay-Themed Advertising?
AdAge, June 12, 2013

Don’t Be Fooled by Obama’s Victory: Sharp Racial Divisions Persist
AdAge, March 19, 2013

In a Culture of Mass Shootings, the Ad Industry Shares the Blame
AdAge, January 3, 2013

An Anti-Obama, Anti-Gay Marriage Ad on BET?
AdAge, November 2, 2012

Why race still matters when marketing to African-Americans
Quirks, February 2012

Understanding the Latina shopper
Quirks, January 2011

How to boost your multicultural intelligence
Quirks, April 2010

Before 2010
As people, and as consumers, many Asian-Americans must balance the demands of two cultures
Quirks, June 2008

BrainTrust Query: Why are we missing when it comes to Hispanic marketing?
RetailWire, January 31, 2008

‘George Lopez’ – More than Just a Show.
HispanicAd.com, April 21, 2007

Race Matters in Advertising
RetailWire, June 15, 2006

Gay Ads with Gay Content on the Rise
RetailWire, May 16, 2006

Where’s The Bling?
RetailWire, March 29, 2006

The Color of Money
RetailWire, August 12, 2005

A Tale of Two Languages
RetailWire, July 29, 2005

It’s a Man’s World
RetailWire, March 30, 2005

Keeping it Real; Jewish Style
RetailWire, March 9, 2005

What Would Jesus Buy?
RetailWire, February 9, 2005

Bridging the Digital Divide?
RetailWire, August 19, 2004

Avanza’s Retreat
RetailWire, June 2, 2004

Panel data identifies Hispanic marketing opportunities
Quirks, April 2000

Click here for Multicultural Intelligence

Click here for Divided We Stand

Click here for Henry Kissinger and the Yom Kipper War

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