Market Research

David Morse is CEO and President of New American Dimensions, which he founded in 2003 to elevate corporate America’s ideas and notions about multicultural consumers.

NAD was established on the premise that innovative, pioneering marketing solutions are required for companies to effectively win the hearts and minds of America’s burgeoning multicultural consumer marketplace.

NAD has worked with Fortune 500 clients including PepsiCo, Wells Fargo, P&G, the Walt Disney Company, Anthem, BestBuy, Campbell’s, CitiBank, Del Monte, Frito Lay, General Mills, General Motors, GlaxoSmithKline, The Home Depot, KFC, Lowe’s, MTV, State Farm, Target, Toyota, Unilever, Verizon, and VISA.

New American Dimensions is committed to helping our clients learn more about multicultural consumers, competitors, demographic trends, and other factors that complicate today’s highly dynamic marketplace.

We are guided by the ethos that marketing research-especially in today’s sometimes confusing, diverse consumer environment-must employ methods that capture a whole, complete picture of how ethnic consumers think, feel, and make decisions about purchasing, brands, communications, and marketing.

In addition to my work in market research, I have worked on a number of other projects. I produced the Gospel album, “Thankful,” by my friend Cynthia Simons in 2012. We became friends while working together at American Honda Motor Co. Over the years, we have become more like family.

Here you can see me (in the suit) with the cast of the official music video for “I Am God” from Cynthia Simons’ debut album “Thankful.”

And here you can see the official music video for “I Am God”: