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Welcome to my personal website!

I’m David Morse, author, speaker, teacher, and CEO of New American Dimensions, the market research company focusing on the “hyphenated American” or America’s multicultural markets including African-Americans, Hispanics, Asian-Americans, LGBTQ Americans, African immigrants, Millennials, and Baby Boomers. I’m also a partner at E-volution MKT, a Mexican market research company.

I hope you take the time to download sample chapters from my three books, check out my speaking/teaching events, read about my market research, read my story, or simply get in touch to say hello.

Multicultural Intelligence 2nd Edition

Download a free sample chapter from David’s book

Divided We Stand

Download a free sample chapter from David’s book

Kissinger and the Yom Kipper War

Download a free sample chapter from David’s book

Market Research

David Morse has worked with many Fortune 500 clients including PepsiCo, Wells Fargo, P&G, Walt Disney, Anthem, BestBuy, Campbell’s, CitiBank, General Mills, General Motors, State Farm, Target, Toyota, Unilever, and Verizon…

Speaking & Teaching

David R. Morse is a seasoned public speaker, presenting his market research insights about multicultural audiences, especially as it relates to how ethnic Americans are rewriting the rules of the marketplace…

My Books

Check out my three books – Multicultural Intelligence, Divided We Stand, & Kissinger and the Yom Kippur War

David R. Morse is CEO of New American Dimensions (a multicultural market research company), an entrepreneur, author, speaker, and columnist focusing on the Hispanic, LGBTQ, African-American, and Asian-American markets.

U.S. Senate favors Whites

It's election season, and though three weeks is an eternity a picture of the upcoming midterms is beginning to emerge. The Blue Wave talked about for a year, may happen, but likely only in the House of Representatives. While it's increasingly likely that the Democrats...

Political reporting erases people of color

Raise your hand if you've heard some variation on the phrase, "if not for the (black vote/hispanic vote) X candidate would have lost." This is usually used when a Democrat wins. It's bad enough when you hear it from a Republican operative. But when you hear it from a...

Despite U.S. perceptions, Asians are largest immigrant group

While the discussion over immigration, legal and illegal, devolves further into a cesspool of anti-hispanic rhetoric and tantrums over building a wall on our southern border, a shift in who is coming to the U.S. has been in effect for a few years. A recent Pew...

Fears of a Non-White Majority

By now it's clear that the current administration has whipped up fears - that were already there lurking under the surface - and, anger - about the decline of whites as a percentage of the U.S. population (and, by extension, the decline of white's perceived cultural...