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Welcome to my website!

I’m David Morse, author, speaker, teacher, and market research expert focusing on America’s multicultural markets including African Americans, Hispanics, Asian-Americans, LGBTQ Americans, African immigrants, Millennials, and Baby Boomers.

I hope you take the time to download sample chapters from my three books, read about my market research, read my story, or simply get in touch to say hello.

Contact Me

Multicultural Intelligence 2nd Edition

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Divided We Stand

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Kissinger and the Yom Kipper War

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Market Research

David Morse has worked with many Fortune 500 clients including PepsiCo, Wells Fargo, P&G, Walt Disney, Anthem, BestBuy, Campbell’s, CitiBank, General Mills, General Motors, State Farm, Target, Toyota, Unilever, and Verizon…

Speaking & Teaching

David R. Morse is a seasoned public speaker, presenting his market research insights about multicultural audiences, especially as it relates to how ethnic Americans are rewriting the rules of the marketplace…

My Books

Check out my three books – Multicultural Intelligence, Divided We Stand, & Kissinger and the Yom Kippur War

 

David R. Morse is an author, market research expert, speaker, and teacher focusing on the Hispanic, LGBTQ, African American, and Asian American markets. Previously, he served as CEO of New American Dimensions, a multicultural market research company. 

 

Multicultural Marketing in a Fragmented America

by | May 20, 2019 | Uncategorized | 0 Comments

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...
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Voices from the Margins: A Qualitative Dive into Mexico’s LGBTQ Communities

by | July 12, 2019 | Uncategorized | 0 Comments

In recent years, Mexico has been decidedly progressive in its efforts to combat discrimination and hate crimes on the basis of sexual orientation and gender identity.  A recent study by political scientist Caroline Beer concludes that Mexico is more progressive...
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On racial misperceptions and the American dream

by | January 7, 2019 | Uncategorized | 0 Comments

There's a fascinating study out of Yale University that shows Americans vastly under-estimate inequality in the U.S., particularly racial disparities. They estimated that Black Americans are 80% as wealthy as White Americans. In fact, blacks...
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Why is the U.S. Hispanic suicide rate so low?

by | December 10, 2018 | Uncategorized | 0 Comments

There is some good news and bad news about suicides in the U.S. Across the country, suicides have increased nearly 30 percent since the turn of the century. That's the bad news.  But there's good news for Hispanics, at least in...
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My Podcast: Race Talk