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Welcome to my personal website!

I’m David Morse, author, speaker, teacher, and CEO of New American Dimensions, the market research company focusing on the “hyphenated American” or America’s multicultural markets including African-Americans, Hispanics, Asian-Americans, LGBTQ Americans, African immigrants, Millennials, and Baby Boomers. I’m also a partner at E-volution MKT, a Mexican market research company.

I hope you take the time to download sample chapters from my three books, check out my speaking/teaching events, read about my market research, read my story, or simply get in touch to say hello.

Multicultural Intelligence 2nd Edition

Download a free sample chapter from David’s book

Divided We Stand

Download a free sample chapter from David’s book

Kissinger and the Yom Kipper War

Download a free sample chapter from David’s book

Market Research

David Morse has worked with many Fortune 500 clients including PepsiCo, Wells Fargo, P&G, Walt Disney, Anthem, BestBuy, Campbell’s, CitiBank, General Mills, General Motors, State Farm, Target, Toyota, Unilever, and Verizon…

Speaking & Teaching

David R. Morse is a seasoned public speaker, presenting his market research insights about multicultural audiences, especially as it relates to how ethnic Americans are rewriting the rules of the marketplace…

My Books

Check out my three books – Multicultural Intelligence, Divided We Stand, & Kissinger and the Yom Kippur War

David R. Morse is CEO of New American Dimensions (a multicultural market research company), an entrepreneur, author, speaker, and columnist focusing on the Hispanic, LGBTQ, African-American, and Asian-American markets.

Multicultural Marketing in a Fragmented America

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...

On racial misperceptions and the American dream

There's a fascinating study out of Yale University that shows Americans vastly under-estimate inequality in the U.S., particularly racial disparities. They estimated that Black Americans are 80% as wealthy as White Americans. In fact, blacks are just 5% as wealthy as...

Why is the U.S. Hispanic suicide rate so low?

There is some good news and bad news about suicides in the U.S. Across the country, suicides have increased nearly 30 percent since the turn of the century. That's the bad news.  But there's good news for Hispanics, at least in California. Although Latinos face...

Moving beyond stereotypes, Latino edition

We're always happy to report on multicultural research that someone else has done, especially when they've done it right. That is, a report that's not just strung together observations and assumptions. Gabriel Acevedo, sociology professor at St. Mary’s University in...